The "silent killer" of dealer loyalty isn't your competition's price - it's your own unmodernized, paper-heavy warranty process.
For decades, distributors differentiated themselves through inventory and pricing. But today, those are no longer sustainable advantages. The new battleground is Customer Experience (CX), and there is one transaction that is quietly eroding dealer loyalty more than any other: the warranty claim.
The warranty process is the single most painful interaction a contractor has with their distributor, concurrent with the distributor navigating hundreds of vendor portals. If you aren’t paying attention to it, it could be costing you millions.
Get the complete breakdown of how warranty friction impacts your bottom line and how to fix it.
The Problem: The CX Impact of Warranty Claims
Most of the supply chain transactions have gone digital - from search and add-to-cart to ordering and invoicing - but warranty claims are still the most disruptive, manual, frustration-filled workflow.
A warranty claim is born out of failure: a customer’s system has broken, often in extreme weather, meaning emotions are already running high while the clock is ticking. Instead of a quick resolution, contractors are often met with a "black hole" of paperwork and delays.
The numbers behind this friction are staggering:
- Time Drain: Contractors spend 4–5 hours on what should be a 1-hour repair, buried in administrative work.
- Slow Processing: The average HVAC warranty claim takes 20+ minutes to process, not to mention the 30-45 day wait on vendor approvals.
- High Error Rates: Roughly 40% of claims contain errors or missing documentation, leading to rejections and weeks of delay.
- Financial Pain: You are forced to choose between two bad options: float the cash yourself and wait months for the manufacturer to pay you back, or force your dealer to float the cost for an entire billing cycle - damaging their trust and their bank account.
Every missed call, denied credit, or delayed claim becomes a Critical Service Event (CSE), that is, the moment when trust breaks and a relationship starts to unwind.
The Stakes: A $9 Million Risk
This isn't just about operational efficiency; it is a measurable threat to your revenue.
A landmark study by Indian River Consulting Group (IRCG) for HARDI revealed that 89% of dealers typically buy from the same source year after year. However, 9% of dealer revenue shifts annually specifically due to customer experience failures with warranty issues being the primary catalyst. study here
For a $100M wholesaler, that means $9 million per year quietly slips away because the customer experience broke down.
[Get the Data: Download this article] See the full study data and learn exactly how much revenue is at risk.
The Solution: Warranty Claim Automation
While many distributors still view warranties as back-office overhead, forward-thinking leaders are using warranty claim automation to turn this headache into a competitive advantage.
By deploying Continuum’s AI-powered platform , distributors can modernize the warranty process to match the speed and transparency dealers expect:
- Instant Validation: Eliminate the "black hole" by validating claim data instantly and identifying errors before submission.
- Accelerated Resolution: Move from weeks of waiting to processing 90% of warranty claims in less than a day.
- Real-Time Visibility: Give dealers the transparency they crave with real-time status updates, reducing inbound calls and frustration.
- Faster Reimbursement: Accelerate credit and payment cycles, directly improving your dealer’s cash flow.
The Business Impact of Automating Warranties
Modernizing your warranty management process does more than just save time, it aggressively defends your market share.
- Prevent Revenue Loss: Stop CX failures before they trigger churn and protect the 9% of revenue loss every year.
- Capture Competitor Share: Dealers are looking for smoother experiences. By streamlining operations, you can intercept dissatisfied customers from competitors who are still bogged down by manual processes.
- Enhance Dealer Loyalty: When you make the hardest transaction in the industry easy, you secure unwavering loyalty.
Conclusion
In a market where price and products are table stakes, dealer loyalty is won (or lost!) in the operational moments that slow them down. The silent killer isn’t your competition’s price; it’s the friction of an unmodernized, paper-heavy warranty process.
Dealers remember how you handle challenges. Don't let a warranty claim be the reason they look elsewhere. Continuum helps you automate the moment that matters most, turning a potential liability into your brand's defining strength.
Equip your team with the strategies to turn warranty pain into competitive power. [Download more to this article HERE]
Comments